Brands
A selection of creator-led campaigns I’ve produced and directed — built to feel like real internet, not adverts.
Spotify & Lewis Capaldi — TikTok Campaigns
Street interviews, public sing-alongs and creator-led activations.
Spotify — Oasis mural activation (Northern Quarter)
“Which Oasis song is on your Spotify Wrapped?” filmed on Thomas Street with the Spotify UK mural.
Lewis Capaldi — Finish the lyrics (Sheffield)
Tour content: public lyric challenge with a proper crowd moment.
Lewis Capaldi — Finish the lyrics (Manchester)
Tour content: same format, different city, big energy.
YouTube
Short-form YouTube content & brand-style socials.
Bun & Sums — YouTube Short
Quick hit short-form with a strong hook (perfect for socials + paid).
Instagram Brand Campaigns
Creator-led reels with brands — built for attention, shares, and real reactions.
TrainPal × Britlife × Mattie GoodVibes
Brand collab reel with a travel hook and fun public energy.
Waitrose — 100-year-old fish smoking method
Food story + heritage process content (proper craft vibes).
Goddit Top Trumps — Public play test
Public interaction to demonstrate the product (fast + funny).
B&M — Supermarket trolley dash
High-energy challenge format (great for retention).
Waitrose — Chilli ice cream taste test
POV reactions + honest taste test style.
M&S — Picky Bits taste test
Street taste test: quick reactions, strong product focus.
M&S — “Where do you get your picky bits?”
Public answers + brand recall with humour.
Krispy Kreme — Spot the OG donut
Fun interactive guessing format (perfect for comments).
Gentleman Jim — Street question
Quick Q&A hook with a punchline ending.
B&M — Dancing staff
Feel-good staff moment (human-first brand content).
B&M — Aussie chocolate taste test
Taste test format with clear product focus.
LNER — “Why should people come to York?”
Travel/brand prompt + public answers (great vibe piece).